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In the UK, it is worth £300m a year and, according to the UK’s Online Dating Association (ODA), ‘’. These sites differ in terms of their number of users, their user characteristics, geographic coverage, and in their business models.

And the offer is widening: matchmaking, niche dating, social dating, dating apps, and online personals, are all examples of new products that have been launched in recent years. The subscription-based model is the preferred business model of some of the largest sites.

A great diversity of online dating services currently exists.

Some have a broad membership base of diverse users looking for many different types of relationships.

Some, like Coffee Meets Bagel, use a "freemium" model, where the basic service is free but additional features can be purchased. (Tinder Plus is expected to roll out in March, but the price structure has yet to be unveiled.) For now, most dating startups are laser focused on growing their user base. The ideas aren't transformative." Yagan, who heads up IAC's The Match Group (which encompasses Match.com, OKCupid and Tinder), agreed.

"I think 10 or 15 launch every week, and at the end of the year, about one or two of them will actually still be up and running," said online dating analyst David Evans. "It's much easier to make a cool and catchy app on mobile -- it looks slick and gets attention," he said.

They think the app can eventually generate around 0 million a year, like Meanwhile, venture capitalists are leery of giving any one dating startup too much funding.

While funding to dating firms was up in 2014, the size of the rounds is actually declining, according to data from Priv Co.

And relatively small amounts of funding can't support the hefty marketing budgets needed to acquire more and more users, according to Evans.

The online dating industry is dominated by several large corporations with a handful of well-known websites.

The top 10 online dating companies as reported by com Score as of December 2012 are:[6] Before using this data for specific valuation purposes it should be evaluated for appropriateness.




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